Blog – Wolff Olins Blog – The New Brand Building Reality.
With the maturation of the Internet and online advertising, marketing and branding are undergoing near constant change, for businesses of all sizes.
This excellent article from international branding firm Wolf Ollins, outlines the continuing changes, and how advertising will become much more data-driven and transactional based. Rather than old advertising, where you produced ads, printed materials, etc. and waited for the customer to see those – in the digital age your business will be able to meet customer’s needs and be found as the solution to their immediate purchase needs – or whatever they desire.
Since our founding in 2009, Paradynamix has enjoyed steady growth in our business services. We have decided to refocus on our core strengths, namely in the areas of custom software application and mobile application development.
In today’s modern business environment, many companies have changed their offerings, trying to find a niche that will allow them to service current and draw in new customers. In order for Paradynamix to do the same, we are focusing on offering custom solutions in these areas.
We still have the breadth of experience in graphic, print, web design and online marketing, but will be applying these disciplines to our current, and new clients, and working to expand our custom software development services, including rolling out new development services in the coming year.
We hope 2011 has been good for you and your company; here’s to a great 2012 for us all!
Lately, we have placed a lot of emphasis on mobile technology, especially smartphones and their “app” compatibility. As we’ve discussed in the past, smartphone applications, or “apps” for short, provide a wide array of services to users, including advanced calculators, gps devices, and games. Many of these applications are simple novelties (such as iPhone’s guitar digital guitar app, seen here ), however, as the FBI has recently proven, smartphone technology can be a lifesaver – quite literally.
Recently, the FBI announced hte release of its “FBI Child ID” app. This application allows parents to digitally store photos and information about their child to have at the ready if their children were to ever go missing. Hypothetically, if the parent already has this safety net of information stored, then they can immediately show the information to police officers immediately upon reporting the missing child. This can potentially avoid several hours’ worth of time spent gathering information, which could allows for a more speedy response on behalf of the law.
The FBI claims that the device does not allow them to collect the data stored and early users of the app have expressed concern with the lack of password-protection or other security measures on the program; however, these are issues which can be resolved via updates and by no means stand in the way of the products’ usefulness. The application also includes a large “Call 911″ button, which some parents worry could cause problems if children find themselves playing with their parents’ phones – although we at Paradynamix have a simple solution to this: Don’t let small children play with your smartphone.
Despite some concerns amongst users, the FBI’s first safety application possesses enough common-sense, easy-to-use features to render it a lifesaver if the unthinkable were to happen. In a world of silly gadgetry and shallow programs, it’s nice to see a truly useful application.
When it comes to online marketing, SEO (Search Engine Optimization) can make or break a business. For example, if you are a dentist, you want your web page appearing first the list when somebody searches the web for dentists in your area. There are several methods of expanding your web presence, viral videos being one of the most widespread. With the success of Youtube and other video hosting sites, the viral video has become a staple of web marketing. While it is easy to produce a video and upload it to the internet, it is difficult to gain any real results without knowing how to get your message out to the world.
This article details seven tried-and-true methods of garnering views for your video.