What’s hot, what’s not? Figure out what key phrases are trending in searches for your industry so you can set your seo checklist accordingly.
If you’re new to SEO, or Search Engine Optimization, you may be asking what exactly we are talking about.
So to start off, let’s define SEO. SEO is defined by Google as, “the process of making your site better for search engines.” In more detailed terms, SEO is the tweaking of your website content with the goal of placing higher in search results. One of the most popular, and most important tweaks you can make involves key phrases. What are key phrases you may ask?
Key phrases are the short descriptor words that users enter into google to find the results they desire.
An example would be “order Mother’s Day flowers online.” Each word is a key phrase, and if you wanted to be the first result of that search, you should understand how to optimize your site with those keywords.
In order to achieve the results you desire, you need to understand what you’re trying to accomplish, and what people might search for to find you. Back to the flower shop, they probably include keywords like “flowers” and “online” because they are an online shop that sells flowers. However, because it’s about time for Mothers Day, they may also include “Mothers Day.” This then allows then to come up as a relevant result.
To wrap up, you may be asking where to put those keywords.
That’s where we come in. Not only will Paradynamix help keep your SEO relevant putting you in the public eye, but also will use the latest SEO tools to make sure your content is optimized and includes the keywords where they need to be.
There’s more to SEO than just key phrases.
Download our free whitepage on all 7 key elements needed for excellent on-site SEO.