WEB MAINTENANCE & SEO
KEEPING UP WITH YOUR WEBSITE
A website is an ongoing investment, not a one time purchase. To forgo upkeep of your website is the equivalent to burning money. Web maintenance involves routine tests and updates to make sure all facets of your site are working like a well oiled machine. Updates are being pushed constantly for web platforms, plugins, and services, and there comes a point where failure to upgrade means website failure. Keeping your site updated and tested regularly gives you confidence that your website is presenting across platforms just as you expect.
Search engine optimization, more commonly referred to as SEO, is the many practices that make a website appealing to the search engines people use to find things online. SEO can often overlap with best practice site maintenance, something that’s required if you want your site to withstand the test of time.
If you’re looking to have the best site you can possibly have, SEO is a must. At a basic level, this involves managing your metadata, setting your focus words, and submitting your site for indexing. Going deeper, SEO will ask you to decrease site load times and streamline your mobile experience. Outside of your site itself, SEO means tracking traffic and analyzing data to learn about your user base and make changes accordingly to better direct your user flow.
Proactive, Not Reactive
Don’t wait around for your site to become obsolete before giving it much needed attention. We’ll help you keep a pulse on what updates come out and when is best to install them.
Tracking Your Traffic
Get to know where the people visiting your site are from and what user journey they take. Use this information to make marketing decisions and drive content changes.
Improved Online Visibility
Performing good upkeep of your site doubles as SEO improvements that make your site more appealing to search engines and can increase general scores.
THE KEY PIECES